Interview with Jade Magazine

The wonderful people at Jade Magazine, the online magazine aimed at professional Asian and APA women in their twenties and thirties, interviewed me recently for a profile piece about myself and my company Wanart. I’ve provided an excerpt below, to read the entire interview visit their website here.

 

In the Cards: An Interview with Joyce Wan

 

Although Joyce Wan designed her first greeting card while she was in the first grade, it wasn’t until much later when she started her own card company Wanart. From her first line of Chinese Zodiac cards, she has branched off into framed prints, clothing and now children’s books. She was able to spare some time and answer a few of our questions.

 

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Tell us a little about yourself. Where did you grow up? What did you study in school?

 

I was born and raised in Boston, Massachusetts and now live in New York City. My parents owned a little Chinese takeout restaurant where my three other siblings and I used to work when we were growing up.

 

I’ve been drawing for as long as I can remember. I designed my first greeting card when I was in first grade for a city-sponsored greeting card design contest. The design won first place and was subsequently mass-produced and sold through a major department store chain.

 

I studied architecture at Barnard College with the hopes of becoming an architect. I thought that it would be a creative yet practical career but something was still missing for me and I grew very disenchanted with the work I was doing. Never in my wildest dreams did I think I would be designing greeting cards when I “grew up” but here I am!

 

Read more here!

 

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Yes, it’s all worth it…

I did a reading of my book Greetings from Kiwi and Pear for a 1st grade class at Nest+m a few weeks ago and got a stack of letters from the kids a week later. The letters are SO freakin’ cute! I’ll post them here every now and then. It’s stuff like this that makes me say – yes, it is all worth it! Creating art while inspiring kids – what gets better than that?

 

 

 

I loved how that last one used a heart in place of an ‘o’ for my name – maybe I should start signing everything that way?

 

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New Kiwi and Pear Goodies!

I’m excited to announce the launch of our new FREEe-card section of the website! Tell your friends how special they are by sending them a Kiwi and Pear e-card! I’m sure it will make them smile! I’ll be uploading more designs in the coming weeks so stay tuned…

 

Also, new wallpapers have been added in the downloads section of the website!

 

Spread the Kiwi and Pear love!

 

Enjoy! ^_^

 

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NJ SCBWI Children’s Book Conference & Licensing Expo

What a crazy week! I attended the NJ SCBWI (Society of Children’s Book Writers and Illustrators) 2010 Conference last weekend in Princeton then flew off to Las Vegas for a few days to check out the Licensing Expo! My head is buzzing with new ideas about books, licensing, and design.

 

Check out my recap of the conference as a guest writer on children’s book author Tara Lazar’s blog.

 

Here’s a picture of me hanging out with Bumblebee at the Licensing Show!

 

The Licensing Show was overwhelming and slightly intimidating! I exhibited last year but decided to just walk the show this year. I’m in the process of finding a licensing agency who will help me to procure licensing opportunities while I focus on my core business. I decided this after much soul searching and coming to the realization that I really can’t handle everything with wanart, publishing, licensing and designing! Although I don’t have any qualms about making my own deals, and have done so up until now, I figured that I should really focus on what I do and love best which is art!

 

Walking the show enabled me to see what types of agencies were out there, how they represented themselves, what kind of clients they have and how would I fit in. Strangely, I thought it was less intimidating when you had your own booth. When you have your own booth you’re kind of in your own little world unaware of what you’re up against. Walking the show made me realize that I have a long road ahead of me if I want to break into the licensing biz, though, I think I am up for the challenge!

 

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NYC street fairs galore!

If you’re going to be in the NYC area this Memorial Day weekend I’m going to be rockin the street fairs! Saturday I’ll be on Waverly Place and Sunday I’ll be on 73rd Street and Broadway! Drop by and say hello – see you there! :)

Drawing Again

There’s a SCBWI New Jersey Chapter conference in a couple of weeks. These conferences are great as we get to take workshops on a variety of book topics as well as sign up for a one-on-one critique on a manuscript with an editor or literary agent! They also get me motivated to work on new creative stuff. I don’t know about you but I always need to create artificial “deadlines” to get things done – especially the creative stuff. This became increasingly neccessary as my company wanart grew and all the administrative duties that went along with that started to grow as well. Tradeshows and classes are also other really good motivators. Anyway, I’ve started drawing again! These are just sketches at this point but they go with a manuscript that I’m getting a critique on for the conference. My usual method is to draw/sketch on paper, scan, then take it into Illustrator to color. If you’re familiar with my work – it’s typically very flat but I really got into these sketches and they are more “rendered” than normal.

 

 

 

 

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A/PA Heritage Festival 2010

I had a great time at the 31st Annual Asian Pacific American Festival in Union Square Park yesterday. A bit hot for an outdoor festival – it was hitting 90 and I was dying for a shower by mid afternoon! Luckily, we had a tent or we would have been burnt to a crisp! I met a lot of wonderful people – many who were volunteering their time to promote all the amazing cultural and social organizations that do such good work for our communities. Unfortunately, I did not get many chances to step away from my booth as we were pretty busy the whole time but here are some pics from the event (some that I took myself and others from the CAPA website http://capaonline.org/):

 

 

 

 


As usual, my best seller of the day were cards!

 


I provided a signup sheet for people so they can receive the latest wanart news and online specials! You too can signup on the right hand corner of this blog – come on, go ahead – you know you want to get emails from me! ;)

 


Introductory remarks from NYC comptroller John Liu! Looking spiffy in a dark suit and tie despite the 90 degree weather! It must be tough to be a politician in the summer – LOL!

 

 

See Wanart this Weekend in Union Square, NYC

Come by Union Square this Sunday, May 2nd from 12pm-6pm as the largest pan-Asian community event on the East Coast, the 31st Annual Asian/Pacific American Heritage Festival, will take place. Enjoy a day of music, cultural performances, food, and family fun! For more information visit the Coalition of Asian Pacific Americans website here: http://capaonline.org/

 

I will have a booth at the festival offering Wanart goodies for sale. I’m hoping for a beautiful day and have been checking the weather forecast for this weekend religiously! Looks like it will be cloudy but warm – let’s hope the rain stays away.

 

Apps, Talks, Festivals, Books GALORE

It’s been a while since I last posted! Where do I start…

 

Kiwi and Pear iphone/itouch app:
I just finished working on new art for the Kiwi and Pear iphone/itouch app. For those of you who are not familiar with the book, I had a children’s book (Greetings from Kiwi and Pear) released last year based on one of my greeting card collections featuring Kiwi and Pear – a pair of lovey, huggy, adventurous little monkeys! A New York City-based independent game development company Zephyr Games approached me about an app for kids based on Kiwi and Pear after having seen my book and voila a collaboration was born! As in the card designs and my book, Kiwi and Pear will embark on a world adventure. The app will feature several scenes from the book with 6 NEW scenes along with 3 mini-games! The scenes will be animated and interactive. Here’s a sneak peak at one of the new scenes –

 

 

Talks:
I spoke at an intercollegiate conference at Boston University sponsored by 85 Broads about being an entrepreneur a couple of weeks ago. I gave a brief overview about how I started my company wanart, talked about what my work entails, the challenges of running a design business and on finding and devoting yourself to your passion. After thinking about this talk I realized I actually get a lot of questions about how I started my business and what I do all the time. I think that topic actually deserves it’s own blog post which will be soon to come.

 

Not only did I give a talk but I even attended one! I went to a talk last week sponsored by the Society of Children’s Book Illustrators Metro New York Chapter. If you’ve never attended one of their Professional Series events and are interested in the field of children’s books I highly recommend checking them out. You will surely come away from them enlightened and inspired! Last week’s talk was given by the prolific children’s author/illustrator/television producer Dan Yaccarino. Even if you have never heard of his name you most likely have seen his work. He’s illustrated over 40 children’s books, was the creator and producer of the animated series Oswald that used to air on Nickelodeon, designed the characters for the hit animated series The Backyardigans and has a new animated series called Willa’s Wild Life that is currently airing on NBC on Saturday mornings. I was just amazed at all that he’s accomplished in his career so far. One interesting comment he made was about creating from the heart and always designing/creating things YOU like – not what you think kids or other people might like – only then does your work have the authenticity that makes things really good. Even though the talk was mainly about his career and about him saying YES to all the opportunities that came his way regardless of his experience or knowledge I think what Dan was trying to tell us was that opening yourself to more of what life has to offer, instead of hanging back and staying with what you already know is the only way you can learn and grow as an artist and even as an individual. Saying YES more often along with constantly learning and experimenting boosts your potential and could take you to a whole new level. Saying YES can at times be a little scary and risky but saying NO is worse, because it closes the door forever on anything different. Overall a very inspiring evening and makes me excited about all the possibilities as an artist/designer and in life.

 

Dan Yaccarino in his Studio

 

Festivals:
The weather is starting to get warm so I’ve started doing NYC street fairs. Yes, I know what your thinking – those street fairs with all the junky tchotchkes, discount socks and italian sausage trucks? Actually, I started doing street fairs last fall and I have actually been pleasantly surprised by them. They offer me an opportunity to sell some extra inventory, meet and greet with people which I love to do, and sign and promote my children’s book! See us at NYC street fairs all summer! I usually announce our street fair appearances on twitter (@kiwiandpear) but I will also try to announce our street fair appearances on the blog. We usually sell our items at a discount from what we offer on our website – so please do drop by if even to say hello! :) The next festival I will be doing is the Asian/Pacific American Heritage Festival – it’s the largest pan-asian community event on the East Coast and only happens once a year! It will take place on Sunday, May 2nd in Union Square, NYC from 12pm-6pm and will feature 50 vendors/community organizations, food and cultural performances – always a delightful event!

 

 

Books:
I was at a Japanese bookstore called Kinokuniya last week and saw a really cool book that I thought I’d share some snapshots from. If you don’t already know, Kinokuniya (1073 Avenue of the Americas – Bet 40th & 41st St) is an amazing store if you havent been there and they have a great selection of unique books (both American and Japanese) and SUPER cute stationery and gift items. I don’t know what the book is really about as I can’t read Japanese though the book was pretty much wordless. However, this book really caught my eye because it was so simple and just sheer silliness. The author really captured the expressions so well in such few lines.

 

Cover

 

 

 

 

my favorite!

Kiwi and Pear Coming Soon to Your iphone / itouch!

I’m excited to announce that I have teamed up with Zephyr Games, an independent New York City game development company, to bring “Kiwi and Pear’s World Adventure” to the iphone / itouch this year. The application will be an interactive storybook featuring locations from my published picture book “Greetings from Kiwi and Pear” along with some brand new locations that Kiwi and Pear will travel to. There will also be three fun new games featuring your favorite monkey duo as an added bonus!

 

I’ve been busy working on art for the new locations and for the games. We just recorded the voiceovers for the app last night at Dubway Studios which was lots of fun. We used the fabulous voice talent of Susanna Dalton – she has such a sparkling personality and was a total riot – she made us all laugh the entire evening. Here are some pictures from last night’s recording session:

 


Our top notch sound engineer Rob Carpenter – he has a great ear for recording sessions and audio.

 


Voice talent Susanna Dalton – she was one funny lady!

 


Susanna Dalton and Ken Johnson of Zephyr Games going over parts of the script

 

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